RHONEA, a group of cooperative winemakers in the southern Rhone Valley, wanted to provide a new momentum for their emblematic rose wine Belle Pomelle and after seeing the possibilities offered by O-I : EXPRESSIONS, their choice was quickly made. With the help of the O-I designers, the graphics of the bottle were boosted without compromising the essence of the original design. Thanks to O-I : EXPRESSIONS RELIEF, the lace pattern gained in detail and finesse, and acquired a haptic effect.

The final result is very satisfying and appealing: the delicate printed pattern and tactile elements attract attention, create shelf appeal and an emotional connection with the consumer already at the moment of choosing wine in store.